Our Story | Peak Heating and Cooling

Our Story.

Peak Heating and Cooling started with five brothers, a red pole barn, and a drive to serve their community with integrity and heart. Today, we’ve grown into one of Michigan’s fastest-growing home service teams — but our mission remains the same: show up, do it right, and treat every customer like family.

October 2019

humble beginnings of your hvac experts.

The Red Barn

The red pole barn in downtown Grant, Michigan, held deep significance for the Ochoa brothers as the birthplace of Peak Heating and Cooling. It symbolized their modest beginnings, strong work ethic, and close ties to their community. Within its walls, the five brothers dedicated themselves to providing quality service, overcoming challenges, and building a solid foundation for their business. As their reputation grew, so did their team, turning the barn into a bustling hub of activity. More than just a workplace, it fostered camaraderie, ambition, and resilience. Though their expansion eventually required a larger space, they carried the barn’s spirit of hard work and determination into the future of their thriving company.

March 2023

THE NEXT STEP

Reaching the Peak

As Peak Heating and Cooling grew, the need for a larger space led them to relocate to a spacious warehouse in Grand Rapids, MI, marking a major turning point in their journey. This bold move set the stage for rapid expansion, but the real catalyst came when they connected with visionary business owners nationwide. Through networking, they gained valuable insights and support, accelerating their growth at an astonishing pace. With this momentum, Peak Heating and Cooling expanded its operations across Michigan, establishing a strong presence in Traverse City, Holland, and Baldwin.

July 2023

THE G.o.a.t REBRAND

The Brand Behind the Service

As Peak Heating and Cooling continued to grow, we realized it wasn’t just about delivering great installs, it was about delivering a great experience. That’s when the rebrand began. The GOAT mascot wasn’t just a fun visual, it symbolized what we strive for: being the Greatest of All Time in service, presentation, and customer care. From our website to your doorstep, from the equipment we install to the attitude of every technician, we’re committed to a consistent, 5-star experience. Because when you choose Peak, you deserve nothing less than excellence at every step.

June 2024

As our reach expanded, so did the stories. Homeowners across Michigan began sharing their experiences—stories of late-night service calls answered without hesitation, our technicians going the extra mile, and of a company that truly cared. Word of mouth became our greatest asset, and the reviews poured in, each one a reflection of the trust we were earning, one home at a time.

Called to have someone come out and give us a second opinion on our furnace after we were told we needed to fully replace everything. Eric was here within the hour! Did a thorough examination of everything and in the end found that we don't need a full replacement, just a motor replacement and a

Abby D'Valentine

June 2025

Hey Yall, Listen up, Carlos and Eric are amazing. My heat went out twice, 2 days apart, and they got me back together. I had a motor and igniter replaced. First and last impressions are everything! Customer service from both gentleman was 5 star +. Carlos went above and beyond by doing a FT with me

Michelle G

June 2025

My technician D'Andre came out within an hour and a half of my initial phone call. I got an update when he was in route. He was very professional was able to diagnose the problem quickly and even stayed on site for an hour. Waiting for the part to be delivered versus coming back and rescheduling

Cutting Edge Innovation Station

November 2025

September 2024

DREAM TEAM

The GOAT of HVAC.

The future of Peak Heating and Cooling lies in its dedicated team, whose growth and determination drive the company forward. The red barn, a symbol of their humble beginnings, represents the indomitable spirit of "The Goat"—a testament to their perseverance, excellence, and commitment to serving customers. Inspired by this emblem of tenacity, the team remains grounded in their values while striving to become industry leaders. With unwavering dedication, they continue to overcome challenges, build lasting customer relationships, and uphold the spirit of excellence that defines Peak Heating and Cooling.

Introducing Peak Club & Preferred

P E A K C L U B

P E A K P R E F E R R E D

With our exclusive Peak Club Memberships, you get more than just maintenance—you get peace of mind. From remote system monitoring to lifetime repair warranties, each tier is designed to keep your home running smoothly. Whether you choose Prime, Premier, or Prestige, you’ll enjoy priority service, proactive care, and unmatched value—all year round.

Learn more about peak series and preferred >

Real people. Real care. Real results.

At Peak Heating and Cooling, growth has taken us far—but our core promise remains the same. We’re still the team that shows up when it matters most, delivering honest work, expert service, and genuine care. No matter how big we get, you’ll always feel like our only customer.

Book an appointment today >

Daily HVAC offers.

PeakClub Prime

Remote Monitoring

Repair Warranty

Annual Trade-in Credit

PeakClub Premier

Remote Monitoring

Repair Warranty

Annual Trade-in Credit

Free Diagnostics

1 HVAC Tune Up Visit

Partial Coil/Burner Cleaning

PeakClub Premier

Remote Monitoring

Repair Warranty

Annual Trade-in Credit

Free Diagnostics

2 HVAC Tune Up Visits

Full Coil/Burner Cleaning

Peak‍Preffered

Remote Monitoring

Repair Warranty

Annual Trade-in Credit

Free Diagnostics

Deluxe

15.2 SEER2 Rating

Warranty Parts + Labor

Wi-fi Smart Thermostat

Comfort Plus

15.2 SEER2 Rating

Warranty Parts + Labor

Wi-fi Smart Thermostat

Comfort

14.3 SEER2 Rating

Warranty Parts + Labor

Wi-fi Smart Thermostat

Economy

13.4 SEER2 Rating

Warranty Parts + Labor

Wi-fi Smart Thermostat

Builders

13.4 SEER2 Rating

10 + 1 Year Warranty

Wi-fi Smart Thermostat

Essentials

13.4 SEER2 Rating

Only Parts Warranty

Wi-fi Smart Thermostat

Deluxe

AFUE Modulating

Warranty Parts + Labor

Wi-fi Smart Thermostat

Comfort Plus

AFUE Two-Stage

Warranty Parts + Labor

Wi-fi Smart Thermostat

Comfort

AFUE Single-Stage

Warranty Parts + Labor

Wi-fi Smart Thermostat

Economy

AFUE Single-Stage

Warranty Parts + Labor

Wi-fi Smart Thermostat

Builders

AFUE Single-Stage

10 + 1 Year Warranty

Wi-fi Smart Thermostat

Essentials

AFUE Single-Stage

Only Parts Warranty

Wi-fi Smart Thermostat

Deluxe

AFUE Modulating

Warranty Parts + Labor

Wi-fi Smart Thermostat

Comfort Plus

AFUE Two-Stage

Warranty Parts + Labor

Wi-fi Smart Thermostat

PeakClub
Prime

PeakClub
Premier

PeakClub
Premier

Peak
‍Preffered

Industry-leading
15-year warranty

Certified professional
technicians

Family-owned and
operated